It all started when two brothers who used to fish together, would idle away too many hours on dreary and sweltering days, coming up with silly fish puns for British freshwater and marine species. ‘The Cod Father’ was easy of course, but ‘Alex Zander the Great’ takes a whole new level of stupidity to arrive at. But as we specialise in such things, we stuck rigorously to our path, and in time we had fifty or so puns.

​

We have fished all over the world and though we are at best average anglers, our enthusiasm and excitement has never Waxwingged and waned, the Whiting was always on the wall and eventually it would be that Ptarmigan to pack our bags and rack up a huge Barbel. You see this stuff doesn’t just happen - you have to stupid in the first place. And secondly you need to see life as an oppor Tuna Tea, regardless of how Tench it appears, because in the end, sweet Breams are made of this.

 

And then one day we turned our inspiration to the ornithological, because though once Bittern, twice shy, in fact we did the Owl’gebra, sorted the wheat from the Chaffinch, and realised we could Emu’late the stupidity of our fish puns. And that we did with seventy new ideas.

​

And then again, because what’s the point in keeping this stuff locked away, we thought to hell with it, no r’Egrets even if it’s a little Auk’ward, let’s make some tee shirts. And other stuff we have yet to make but definitely will one day.

​

So, that’s our story John Dory, we might be Raven lunatics but life can be a Shag, so let’s have some fun.